Loops

Loops is an email platform built for modern SaaS companies, offering transactional emails, marketing campaigns, and event-driven automations through a clean API. This integration connects Loops directly into Sim workflows.

With Loops in Sim, you can:

• Manage contacts: Create, update, find, and delete contacts in your Loops audience
• Send transactional emails: Trigger templated transactional emails with dynamic data variables
• Fire events: Send events to Loops to trigger automated email sequences and workflows
• Manage subscriptions: Control mailing list subscriptions and contact properties programmatically
• Enrich contact data: Attach custom properties, user groups, and mailing list memberships to contacts

In Sim, the Loops integration enables your agents to manage email operations as part of their workflows. Supported operations include:

• Create Contact: Add a new contact to your Loops audience with email, name, and custom properties.
• Update Contact: Update an existing contact or create one if no match exists (upsert behavior).
• Find Contact: Look up a contact by email address or userId.
• Delete Contact: Remove a contact from your audience.
• Send Transactional Email: Send a templated transactional email to a recipient with dynamic data variables.
• Send Event: Trigger a Loops event to start automated email sequences for a contact.

Configure the Loops block with your API key from the Loops dashboard (Settings > API), select an operation, and provide the required parameters. Your agents can then manage contacts and send emails as part of any workflow.

Usage Instructions

Integrate Loops into the workflow. Create and manage contacts, send transactional emails, and trigger event-based automations.

Tools

loops_create_contact

Create a new contact in your Loops audience with an email address and optional properties like name, user group, and mailing list subscriptions.

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loops_update_contact

Update an existing contact in Loops by email or userId. Creates a new contact if no match is found (upsert). Can update name, subscription status, user group, mailing lists, and custom properties.

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loops_find_contact

Find a contact in Loops by email address or userId. Returns an array of matching contacts with all their properties including name, subscription status, user group, and mailing lists.

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loops_delete_contact

Delete a contact from Loops by email address or userId. At least one identifier must be provided.

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loops_send_transactional_email

Send a transactional email to a recipient using a Loops template. Supports dynamic data variables for personalization and optionally adds the recipient to your audience.

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loops_send_event

Send an event to Loops to trigger automated email sequences for a contact. Identify the contact by email or userId and include optional event properties and mailing list changes.

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loops_list_mailing_lists

Retrieve all mailing lists from your Loops account. Returns each list with its ID, name, description, and public/private status.

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loops_list_transactional_emails

Retrieve a list of published transactional email templates from your Loops account. Returns each template with its ID, name, last updated timestamp, and data variables.

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loops_create_contact_property

Create a new custom contact property in your Loops account. The property name must be in camelCase format.

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loops_list_contact_properties

Retrieve a list of contact properties from your Loops account. Returns each property with its key, label, and data type. Can filter to show all properties or only custom ones.

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