Loops

Loops is an email platform built for modern SaaS companies, offering transactional emails, marketing campaigns, and event-driven automations through a clean API. This integration connects Loops directly into Sim workflows.

With Loops in Sim, you can:

• Manage contacts: Create, update, find, and delete contacts in your Loops audience
• Send transactional emails: Trigger templated transactional emails with dynamic data variables
• Fire events: Send events to Loops to trigger automated email sequences and workflows
• Manage subscriptions: Control mailing list subscriptions and contact properties programmatically
• Enrich contact data: Attach custom properties, user groups, and mailing list memberships to contacts

In Sim, the Loops integration enables your agents to manage email operations as part of their workflows. Supported operations include:

• Create Contact: Add a new contact to your Loops audience with email, name, and custom properties.
• Update Contact: Update an existing contact or create one if no match exists (upsert behavior).
• Find Contact: Look up a contact by email address or userId.
• Delete Contact: Remove a contact from your audience.
• Send Transactional Email: Send a templated transactional email to a recipient with dynamic data variables.
• Send Event: Trigger a Loops event to start automated email sequences for a contact.

Configure the Loops block with your API key from the Loops dashboard (Settings > API), select an operation, and provide the required parameters. Your agents can then manage contacts and send emails as part of any workflow.

Usage Instructions

Integrate Loops into the workflow. Create and manage contacts, send transactional emails, and trigger event-based automations.

Actions

loops_create_contact

Create a new contact in your Loops audience with an email address and optional properties like name, user group, and mailing list subscriptions.

Input

Output

loops_update_contact

Update an existing contact in Loops by email or userId. Creates a new contact if no match is found (upsert). Can update name, subscription status, user group, mailing lists, and custom properties.

Input

Output

loops_find_contact

Find a contact in Loops by email address or userId. Returns an array of matching contacts with all their properties including name, subscription status, user group, and mailing lists.

Input

Output

loops_delete_contact

Delete a contact from Loops by email address or userId. At least one identifier must be provided.

Input

Output

loops_send_transactional_email

Send a transactional email to a recipient using a Loops template. Supports dynamic data variables for personalization and optionally adds the recipient to your audience.

Input

Output

loops_send_event

Send an event to Loops to trigger automated email sequences for a contact. Identify the contact by email or userId and include optional event properties and mailing list changes.

Input

Output

loops_list_mailing_lists

Retrieve all mailing lists from your Loops account. Returns each list with its ID, name, description, and public/private status.

Input

Output

loops_list_transactional_emails

Retrieve a list of published transactional email templates from your Loops account. Returns each template with its ID, name, created/updated timestamps, and data variables.

Input

Output

loops_create_contact_property

Create a new custom contact property in your Loops account. The property name must be in camelCase format.

Input

Output

loops_list_contact_properties

Retrieve a list of contact properties from your Loops account. Returns each property with its key, label, and data type. Can filter to show all properties or only custom ones.

Input

Output

loops_check_contact_suppression

Check whether a Loops contact is on the suppression list (bounced, complained, or unsubscribed) by email address or userId.

Input

Output

loops_remove_contact_suppression

Remove a Loops contact from the suppression list by email address or userId, allowing them to receive emails again. Subject to a team removal quota.

Input

Output

loops_get_transactional_email

Retrieve a single transactional email template from your Loops account by its ID, including its data variables and draft/published message IDs.

Input

Output

Triggers

A Trigger is a block that starts a workflow when an event happens in this service.

Loops Campaign Email Sent

Trigger workflow when a Loops campaign email is sent

Configuration

Output

---

Loops Email Clicked

Trigger workflow when a link in a Loops email is clicked

Configuration

Output

---

Loops Email Delivered

Trigger workflow when a Loops email is delivered

Configuration

Output

---

Loops Email Hard Bounced

Trigger workflow when a Loops email hard bounces

Configuration

Output

---

Loops Email Opened

Trigger workflow when a Loops email is opened

Configuration

Output

---

Loops Email Soft Bounced

Trigger workflow when a Loops email soft bounces

Configuration

Output

---

Loops Loop Email Sent

Trigger workflow when a Loops loop email is sent

Configuration

Output

---

Loops Transactional Email Sent

Trigger workflow when a Loops transactional email is sent

Configuration

Output