Whitelabeling

Replace Sim branding with your own logo, colors, and links

Whitelabeling lets you replace Sim's default branding — logo, colors, and support links — with your own. Members of your organization see your brand instead of Sim's throughout the workspace.


Setup

1. Open Whitelabeling settings

Go to Settings → Enterprise → Whitelabeling in your workspace.

Whitelabeling settings showing brand identity fields (Logo, Wordmark, Brand name), color pickers for primary and accent colors, and link fields for support email and documentation URL

2. Configure brand identity

FieldDescription
LogoShown in the collapsed sidebar. Square image (PNG, JPEG, SVG, or WebP). Max 5 MB.
WordmarkShown in the expanded sidebar. Wide image (PNG, JPEG, SVG, or WebP). Max 5 MB.
Brand nameReplaces "Sim" in the sidebar and select UI elements. Max 64 characters.

3. Configure colors

All colors must be valid hex values (e.g. #701ffc).

FieldDescription
Primary colorMain accent color used for buttons and active states.
Primary hover colorColor shown when hovering over primary elements.
Accent colorSecondary accent for highlights and secondary interactive elements.
Accent hover colorColor shown when hovering over accent elements.

Replace Sim's default support and legal links with your own.

FieldDescription
Support emailShown in help prompts. Must be a valid email address.
Documentation URLLink to your internal documentation. Must be a valid URL.
Terms of service URLLink to your terms page. Must be a valid URL.
Privacy policy URLLink to your privacy page. Must be a valid URL.

5. Save

Click Save changes. The new branding is applied immediately for all members of your organization.


What gets replaced

Whitelabeling replaces the following visual elements:

  • Sidebar logo and wordmark — your uploaded images replace the Sim logo
  • Brand name — appears in the sidebar and select UI labels
  • Primary and accent colors — applied to buttons, active states, and highlights
  • Support and legal links — help prompts and footer links point to your URLs

Whitelabeling applies only to members of your organization. Public-facing pages (login, marketing) are not affected.


Common Questions

Organization owners and admins can configure whitelabeling. On Sim Cloud, you must be on the Enterprise plan.
PNG, JPEG, SVG, and WebP. Maximum file size is 5 MB for both the logo and wordmark.
The logo is a square image shown in the collapsed sidebar. The wordmark is a wide image shown in the expanded sidebar alongside member names and navigation items.
No. Custom branding is scoped to your organization. Members see your branding when signed in to your organization's workspace.

Self-hosted setup

Self-hosted deployments use environment variables instead of the billing/plan check.

Environment variables

WHITELABELING_ENABLED=true
NEXT_PUBLIC_WHITELABELING_ENABLED=true

Once enabled, configure branding through Settings → Enterprise → Whitelabeling the same way.

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