RB2B

RB2B is a website visitor identification and B2B enrichment platform that resolves anonymous website traffic into person-level identity data. It matches IP addresses, hashed emails, and LinkedIn profiles against its data graph to surface who is visiting a site and how to reach them.

With RB2B, you can:

Resolve IPs into identity signals: Convert an IP address into hashed emails, mobile advertising IDs, or company domains
Enrich emails and LinkedIn profiles: Turn a hashed email or LinkedIn slug into a full business profile with name, title, company, and contact details
Look up contact and activity data: Retrieve mobile phone numbers, personal emails, and last-active dates for a known contact
Search for people: Find a LinkedIn profile from a first name, last name, and company domain

In Sim, the RB2B integration allows your agents to identify anonymous website visitors and enrich them into actionable contact records — resolving an IP address to a company or hashed email, expanding a hashed email or LinkedIn profile into a full business profile, and retrieving mobile phone numbers or personal emails for outreach. Agents can also check remaining API credits and confirm when a contact was last active, making the integration useful for lead identification, sales prospecting, and B2B enrichment workflows.

Usage Instructions

Resolve IP addresses, hashed emails, and LinkedIn profiles into person-level identity and B2B enrichment data using the RB2B API. Convert IPs to hashed emails, MAIDs, and company domains; enrich emails into LinkedIn profiles, business profiles, and mobile IDs; and look up emails or phone numbers from LinkedIn. Requires an RB2B API key.

Actions

`rb2b_credit_check`

Check the number of API credits remaining on your RB2B account.

Input

Parameter	Type	Required	Description
`apiKey`	string	Yes	RB2B API key

Output

Parameter	Type	Description
`credits_remaining`	number	Number of API credits remaining on the account

`rb2b_ip_to_hem`

Convert an IP address (and optional user agent) into hashed email addresses (HEM) with accuracy scores.

Input

Parameter	Type	Required	Description
`apiKey`	string	Yes	RB2B API key
`ip_address`	string	Yes	The IP address to resolve (IPv4 or IPv6)
`user_agent`	string	No	Optional user agent string to improve match accuracy
`include_sha256`	boolean	No	Whether to include SHA-256 hashes in addition to MD5 hashes

Output

Parameter	Type	Description
`results`	array	Up to 3 hashed email matches for the IP address
↳ `md5`	string	MD5 hash of the matched email
↳ `sha256`	string	SHA-256 hash of the matched email (only when include_sha256 is true)
↳ `score`	number	Match accuracy score (0 = probabilistic, 1 = deterministic)

`rb2b_ip_to_maid`

Resolve an IP address (and optional user agent) into mobile advertising identifiers (MAIDs) observed over the last 60 days.

Input

Parameter	Type	Required	Description
`apiKey`	string	Yes	RB2B API key
`ip_address`	string	Yes	The IP address to resolve (IPv4 or IPv6)
`user_agent`	string	No	Optional user agent string to improve match accuracy

Output

Parameter	Type	Description
`results`	array	Mobile advertising identifiers observed for the IP address
↳ `device_id`	string	The mobile advertising identifier
↳ `device_type`	string	The identifier type (e.g. AAID, IDFA)

`rb2b_ip_to_company`

Identify the company domains associated with an IP address, ranked by confidence.

Input

Parameter	Type	Required	Description
`apiKey`	string	Yes	RB2B API key
`ip_address`	string	Yes	The IP address to resolve (IPv4 or IPv6)

Output

Parameter	Type	Description
`results`	array	Company domain matches for the IP address
↳ `domain`	string	Company domain associated with the IP
↳ `percentage`	string	Confidence percentage for the match

`rb2b_hem_to_business_profile`

Return a full business profile (name, title, company, industry, seniority and more) for an email address or MD5-hashed email.

Input

Parameter	Type	Required	Description
`apiKey`	string	Yes	RB2B API key
`email`	string	Yes	A plaintext email address or an MD5 hash of the email

Output

Parameter	Type	Description
`first_name`	string	First name
`last_name`	string	Last name
`title`	string	Job title
`seniority`	string	Seniority level
`linkedinurl`	string	Personal LinkedIn profile URL
`link_email`	string	Linked business email address
`work_email_confirmed`	string	Whether the work email is confirmed
`personal_emails`	array	Associated personal emails (hashed or plaintext depending on input)
`current_company`	string	Current company name
`current_company_url`	string	Current company website
`current_company_linkedinurl`	string	Current company LinkedIn URL
`current_industry`	string	Current industry
`functional_area`	string	Functional area
`country`	string	Country
`company_employee_count`	string	Company employee count
`company_employee_range`	string	Company employee range band
`company_revenue_range`	string	Company revenue range band
`md5`	string	MD5 hash of the resolved email

`rb2b_hem_to_best_linkedin`

Return the most recently active LinkedIn profile URL for an email address or MD5-hashed email.

Input

Parameter	Type	Required	Description
`apiKey`	string	Yes	RB2B API key
`email`	string	Yes	A plaintext email address or an MD5 hash of the email

Output

Parameter	Type	Description
`linkedin_url`	string	Best LinkedIn profile URL for the email

`rb2b_hem_to_linkedin`

Return the LinkedIn slug (the profile identifier portion of the URL) for an email address or MD5-hashed email.

Input

Parameter	Type	Required	Description
`apiKey`	string	Yes	RB2B API key
`email`	string	Yes	A plaintext email address or an MD5 hash of the email

Output

Parameter	Type	Description
`linkedin_slug`	string	LinkedIn slug for the email

`rb2b_hem_to_maid`

Return up to five mobile advertising identifiers (MAIDs) associated with an email address or MD5-hashed email.

Input

Parameter	Type	Required	Description
`apiKey`	string	Yes	RB2B API key
`email`	string	Yes	A plaintext email address or an MD5 hash of the email

Output

Parameter	Type	Description
`results`	array	Mobile advertising identifiers associated with the email
↳ `device_id`	string	The mobile advertising identifier
↳ `device_type`	string	The identifier type (e.g. AAID, IDFA)

`rb2b_email_to_activity`

Return the last known active date for an email address.

Input

Parameter	Type	Required	Description
`apiKey`	string	Yes	RB2B API key
`email`	string	Yes	The email address to look up

Output

Parameter	Type	Description
`results`	array	Activity records for the email
↳ `email`	string	The email address
↳ `last_active`	string	Date the email was last seen active (YYYY-MM-DD)
`match_count`	number	Number of matches found
`credits_charged`	number	Credits charged for this request
`credits_exhausted`	boolean	Whether the account is out of credits

`rb2b_linkedin_to_business_profile`

Return a full business profile (name, title, company, emails and more) for a LinkedIn profile.

Input

Parameter	Type	Required	Description
`apiKey`	string	Yes	RB2B API key
`linkedin_slug`	string	Yes	The LinkedIn profile slug or URL

Output

Parameter	Type	Description
`first_name`	string	First name
`last_name`	string	Last name
`full_name`	string	Full name
`headline`	string	LinkedIn headline
`title`	string	Job title
`seniority`	string	Seniority level
`country`	string	Country
`current_industry`	string	Current industry
`functional_area`	array	Functional areas
`linkedin_url`	string	Personal LinkedIn profile URL
`business_email`	string	Business email address
`personal_email`	string	Personal email address
`company`	object	Current company details
↳ `name`	string	Company name
↳ `industry`	string	Company industry
↳ `website_url`	string	Company website URL
↳ `linkedin_url`	string	Company LinkedIn URL

`rb2b_linkedin_to_best_personal_email`

Return the personal email with the most recent known network activity for a LinkedIn profile.

Input

Parameter	Type	Required	Description
`apiKey`	string	Yes	RB2B API key
`linkedin_slug`	string	Yes	The LinkedIn profile slug or URL

Output

Parameter	Type	Description
`email`	string	Best personal email for the LinkedIn profile

`rb2b_linkedin_to_personal_email`

Return the personal email addresses associated with a LinkedIn profile.

Input

Parameter	Type	Required	Description
`apiKey`	string	Yes	RB2B API key
`linkedin_slug`	string	Yes	The LinkedIn profile slug or URL

Output

Parameter	Type	Description
`emails`	array	Personal email addresses for the LinkedIn profile

`rb2b_linkedin_to_hashed_emails`

Return the business and personal hashed emails (MD5 and SHA-256) associated with a LinkedIn profile.

Input

Parameter	Type	Required	Description
`apiKey`	string	Yes	RB2B API key
`linkedin_slug`	string	Yes	The LinkedIn profile slug or URL

Output

Parameter	Type	Description
`linkedin_slug`	string	The LinkedIn slug
`business_md5_array`	array	MD5 hashes of business emails
`business_sha256_array`	array	SHA-256 hashes of business emails
`personal_md5_array`	array	MD5 hashes of personal emails
`personal_sha256_array`	array	SHA-256 hashes of personal emails

`rb2b_linkedin_to_mobile_phone`

Return the mobile phone number with the most recent known network activity for a LinkedIn profile.

Input

Parameter	Type	Required	Description
`apiKey`	string	Yes	RB2B API key
`linkedin_slug`	string	Yes	The LinkedIn profile slug or URL

Output

Parameter	Type	Description
`mobile_phone`	string	Mobile phone number for the LinkedIn profile

`rb2b_linkedin_slug_search`

Find a LinkedIn profile URL from a first name, last name, and company domain.

Input

Parameter	Type	Required	Description
`apiKey`	string	Yes	RB2B API key
`first_name`	string	Yes	The person’s first name
`last_name`	string	Yes	The person’s last name
`company_domain`	string	Yes	The company domain (e.g. example.com)

Output

Parameter	Type	Description
`linkedin_url`	string	LinkedIn profile URL for the person

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